Expertise in Surveys & Executive Interviews
to Gain, Grow and Protect Key Accounts

 

"We know our customers."

Of course you do.  Better than anyone.

That's why someone else should be asking the survey questions.

An existing relationship complicates getting to what customers really think.  They don't want to "get into it" with you personally.  That doesn't mean they don't want to share their thoughts on your survey questions.   That's where we come in.  

We're smart, professional, and genuinely interested in hearing what they have to say.  We're also very experienced in following up on their unanticipated comments ...that's where some of the most valuable survey information may surface.  

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Who have we interviewed? 

  • New customers - transition feedback

  • Former customer surveys - why'd they really leave?

  • Current customers, either quarterly or annually (how satisfied?, accounts at risk, trends)

  • Potential customers (buying/switching criteria)

  • Employees - to acquire their priceless feedback

Your customers and employees are a font of incredible valuable information to help you grow your business. 
Let us help you get at that actionable info.  

We have two approaches:
1) In-depth telephone interviews - we go narrow and deep to uncover key buying criteria, strengths/weaknesses, and other areas of interest.

2) Electronic surveys - short, crisp surveys (10-12 questions) covering key areas of learning; this is a temperature check to uncover unknown problems, clients at risk, garner customer testimonials, etc.

In both cases we provide analysis of the input received and recommendations on actions to take.

Contact Terri Heath at theath@sergesketter.com to learn more.