Use LinkedIn as a Marketing Tool

A major social media site that is often under-utilized is LinkedIn. There is so much activity that can be done on LinkedIn - everything from joining groups to posting articles.  It can be a great place to communicate about your organization, share ideas, and build your company's brand.  Don’t just add network connections and sign out – join groups, enter into dialogue with connections, and share your blog posts.  If you make an effort to increase your LinkedIn connections, they will continue to grow.  As they do, you can get more endorsements for your business, and if you become one of the LinkedIn elites, your published content gets even more views.  The LinkedIn blogging platform will inform users when a connection has made a post.  With more connections in your network, more users will be alerted when you publish a new article.  In the end, you will receive a lot of engagement with your published content which  is exactly what you want.