As we start a new year, clients with new SEO budgets start asking SEO questions. Well, here’s some freebie advice for all!
Google launched a new algorithm, Penguin 3.0 last October, so make sure your site is optimized to this new filter. The changes in this new version are directed at penalizing those that violate Google approved back link policies. So check those links!
Outbound links that lead to “link networks,” or basically sites that effectively exist simply to link out to other sites, should be removed from your content. You don’t want your site connected to one that exists for link-selling purposes.
Some industry experts also note that blog “networks” may be a target of this new Google filter, especially when bloggers monetize their site by selling links…and they own more than one site where those links show-up. Bloggers are a great source of legitimate links, but be aware of how they are linking to your site.
Exact match anchor text is another No-No that Penguin 3.0 identifies. While some SEO consultants have been selling this for a few years now (with your content’s link is a suspicious exact match for a hot search keyword) apparently the artificial nature of exact match anchor text has put it on Google’s black list. And you don’t want to go there.
So audit your links. (Or use one of the many link research tools available online). Edit out the fringe, possibly-questionable. Beef up the legitimate ones, remembering Google’s stated guideline “ We don’t want to put any trust in links that are artificial or unnatural.”